Generation Y In Malaysia

Connecting with gen y. In malaysia generation y accounts for 11 million people in 2010 which is 40 of malaysia s population department of statistics malaysia 2011. 2 days of managing generation y training in malaysia.

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Towards smartphone brand loyalty among generation y while promotion did not play a significant role to smartphone brand loyalty among generation y in malaysia.

Generation y in malaysia. The millennial generation now continues to dominate the offices bringing new cultures and new views on what s important in a workplace. This can be inferred as the awareness and knowledge on organic food among the generation y in malaysia is gradually increasing. View course outline and other generational gap management courses.

Globally they are projected to overtake the baby boomers in population size by 2028. Future research should attempt to reach larger groups of respondents to. Compared with other generations generation y makes up the largest segment of malaysia s population.

Even though gen y makes up the largest segment of malaysia s population as well as its internet population they are not the largest segment of online shoppers. The foregoing findings revealed majority of the generation y consumers have some knowledge of organic food and very small percentage seemed do not possess any organic knowledge. This study adopts a cross sectional research design and examines the opinions of consumers at only one point in time.

Generation y gen y has been identified as the age cohort that makes up the majority of online shoppers in many developed countries. The technology infrastructure was not developed until the multimedia super corridor was created in 1996. Gen y who we define as those aged 18 34 in 2016 now make 44 of the population in malaysia.

Gen y in malaysia 1985 2004 based on my survey malaysia was at least five years behind the us in the early 1980s for technology. Based on com score s 2009 categorization of malaysian s internet. In the same time gen y is also known as millennials echo boomers internet generation i gen and net generation because gen y is children born during the time period have constant access to technology computers cell phones in their youth and they are the generation which enhance with technology knowledge.